Fall 2018 Application Now Open

Earn your MBA with a concentration in sports business

Coordinated through the Warsaw Sports Marketing Center, the Oregon MBA's sports business curriculum provides students with an immersive experience that blends classroom instruction with real-world practice. Join an impressive network of alumni who hold leadership positions in sports organizations across Oregon, the U.S., and the world.  

Two-Year Journey

Gain a competitive edge from the program’s winning combination of challenging coursework, hands-on learning opportunities, and a network of connections in the sports industry that is second-to-none. 

If you’re looking for an accelerated MBA program, we have that too. Learn more.

  • CORE 1
  • SPORTS BIZ 1
  • TOURS 1
  • INTERNSHIP
  • TOURS 2
  • CORE 2
  • SPORTS BIZ 2
Financial accounting, quantitative methods, finance, managing individuals and organizations, marketing management, managerial economics, operations management, strategic management, marketing research Warsaw Center seminar (three terms), sports sponsorship, sports marketing Seattle, Portland, San FranciscoIntern at a leading sports companyEngaging Asia (past locations have included Beijing, Shanghai, Singapore, and Hong Kong), New York CityBusiness law and ethics, strategic planning project (2 terms)Sports law, sports economics, sports products, five other electives

“Investing in the Warsaw MBA is the best career decision I have ever made.”

—Akash Jain, VP of International Development, NFL

Reach Your Career Goals

Program graduates are prepared to enter the following types of positions in the sports industry:

  • Marketing Management
  • Team/League/Federations Management
  • Event/Operations Management
  • Sponsorship Planning/Coordination
  • Client/Account Management
  • Brand Management
  • Strategic Planning
  • Project Management
  • Financial Management
  • Market Research
  • Sales Management
  • Fan Insights & Analytics
  • Fan Experience Management
  • Corporate Responsibility Management
  • Media Management
  • Technology Management
  • Digital and Social Media Management
Planning and executing a marketing brief to manage an organization’s marketing functions and resources. The relationship development and management between a company and a sports team/league/federation.Planning and executing an event to help reach a target audience through direct interaction with that consumer.The development and management of sponsorship contracts to meet the needs of the sponsor and the organization.Relationship management between a client/account and an organization to ensure client needs are met.A marketing function that looks at how a brand is positioned in the market and how to best connect with the target consumer.Planning an organization’s strategic business goals for the short and long term. The initiation, planning, and support of a particular goal or project. Sets clear indicators of performance and gates that must be met.Decisions related to the financial goals and performance of an organization.The process of finding consumer insights and preferences through quantitative and qualitative data collection. The application of sales techniques as well as overseeing and guiding an organization’s sales team. The process of understanding fans and their preferences in order to develop event plans and fan experiences. The development and execution of a plan to create an interactive experience that keeps fans engaged.The development and management of a plan to asses, understand, and improve the impact an organization has on the world around it. A marketing function that creates the relationship between brand and outside media entities, by controlling brand messages and where they are communicated.How an organization uses its technology to create a competitive advantage through planning, optimization and forecasting.A marketing function that focuses on the creation of digital content for social media.

Game-Changing Internships

In the summer between their first and second year, students complete an internship to hone their skills and build their resumes. The Warsaw Sports Marketing Center has a tradition of internship positions at numerous leading sports companies, including ESPN, adidas, the NBA, the Pac 12, Wilson Sporting Goods, MLS, Wasserman, Sport Singapore, and more. Students must secure their own internships but are supported in doing so by the Warsaw Sports Marketing Center, the Lundquist College of Business’s Career Services Office, and program alumni.   

Domestic and International Study Tours

Each winter, the first-year cohort travels to Seattle to meet with senior executives at several leading sports organizations and fortune 500 companies including the Seattle Seahawks, Seattle Sounders, Microsoft, TMobile, and more. In the spring term, they head for San Francisco to meet industry leaders at some of the most high-profile sports organizations and innovative companies on the West Coast. Stops in past years have included the Golden State Warriors, the North Face, Facebook, Twitter, WME IMG, the Pac 12, GMR Marketing, Twitch, and Visa.

In September, shortly before the start of their second year in the program, students experience Asia first-hand by visiting such cities as Beijing, Shanghai, and Singapore through the school's Engaging Asia study tour. Along with unforgettable cultural experiences, like visiting the Great Wall of China, students tour companies and factories, participate in marketing events, attend lectures given by executives at leading firms, and network with top executives. Past stops have been the NBA China, Nike, the NFL, Li Ning, Wieden & Kennedy, Sport Singapore, and more.

Program travel rounds out with the second year east coast U.S. trip to New York City. In-depth meetings with some of the most influential people in sports make for an incredible experience. Students visit with media and apparel companies, agencies, teams and leagues, and other sports industry influencers over four full days of intense seminars, small group meetings, and special events geared to provide an extra edge in the job market. Companies visited on past tours include the NFL, the NBA, Nike, ESPN, Wasserman, and MLS.

Throughout the two-year journey, the cohort visits Portland based industry leading organizations 3-4 times per year. Visits include trips to the Portland Trail Blazers, Nike, adidas, Columbia Sportswear, and more. The end result is valuable insight into the industry from outside the classroom.

Experienced Instructors

We are the best and deliver the best.

The Warsaw Sports Marketing Center has an award-winning team educators and prominent industry specialists. They motivate and illuminate their students with a dynamic mixture of grounded theory and real-world application. Quoted in the media and respected in academia, as well as throughout the sports industry—Warsaw Center faculty members lead the way in their respective fields of sports marketing, sports finance, corporate sponsorship, and more.

  • T. Bettina Cornwell
  • Whitney Wagoner
  • Mark Massari
  • Mark Phelps
  • Joshua Gordon
  • Craig Leon
T. Bettina Cornwell Head, Marketing Department, Edwin and June Cone Professor of Marketing (tbc@uoregon.edu)Whitney Wagoner Director (wrw@uoregon.edu)Mark Massari Pro Tem Instructor, Sports Business (mmassari@uoregon.edu)Mark Phelps Senior Instructor Emeritus of Marketing (mphelps@uoregon.edu)Joshua Gordon Undergraduate Program Manager, Instructor of Marketing (jgordon9@uoregon.edu)Craig Leon MBA Program Manager (leonc@uoregon.edu)

Industry Legends in the Classroom

Each year numerous industry leaders come to campus to share their insights with our students in workshops and lectures via the center's speaker series. Past speakers have come from CBS Sports, EA Sports, Gatorade, Major League Soccer, Pac12, WNBA, Visa, Nike, the NFL, ESPN, Red Bull, and more.

Alumni Network

The Warsaw Center network is unmatched. We boast alumni at the industry's top sports businesses and organizations. Below is just a sampling of the companies and job titles where our graduates are leading the way:

  • MLS
  • Nike
  • ESPN
  • Orlando Magic
  • Apple
  • GMR Marketing
  • World Series of Poker
  • PlayStation
VP, Brand & Integrated Marketing Sr Director, Digital Business VP, Cross-Platform Research General Counsel Director of Marketing Communications, Greater China` Sr Director, Global Sports & Entertainment Consulting Executive Director Director of Media & Agency Partnerships

Industry Advisory Board

The program is closely tied to the sports industry, not only through alumni and guest speakers, but also through our industry advisory board. The board helps shape the program content and opportunities and further strengthens the breadth of access given to our students.

Current board members include:

  • NASCAR
  • Visa
  • NFL
  • FOX Sports
  • Nike
  •  Warsaw
  • TMobile
David Higdon Board Chair, Former VP of Integrated Marketing Communications, NASCARKara Buckley former head of Olympic Marketing for Visa, Warsaw UG alumAkash Jain VP of International Development, NFL, Warsaw MBA AlumBarbara Blangiardi SVP of Marketing & PartnershipsTom Kelley Head of North American RetailBob Warsaw brother of founder, Jim WarsawMike Belcher VP of Sponsorship & Entertainment Marketing, TMobile

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