The University of Oregon has partnered with the sports and outdoor product industry’s best to offer the first-of-its-kind Master of Science in Sports Product Management in Portland, Oregon. Come be a part of our relentless pursuit of excellence.
Join future sports and outdoor product industry leaders to propel your career with hands-on learning from experienced industry veterans.
Learn all the skills required in the complete life cycle of sports and outdoor apparel, footwear and equipment during an immersive 18-month program taking place over six 10-week sessions starting in September.
“Anyone who earns a spot in this program will be part of an elite group that is highly targeted by sports product company HR managers.”—Jennifer Ferguson, CEO Handful, Inc.
Program graduates are prepared to enter the following types of positions in the sports and outdoor product industry:
Throughout the program students receive support to help them achieve their internship and post-graduation career goals.
In the summer between first and second year, students complete an industry internship that immerses them in a sports or outdoor product company in the U.S. or abroad. All internships are facilitated through the program although students are also welcome to find their own internship placements if they prefer. Watch a video that takes you behind the scenes of an SPM internship.
Our students have interned at an impressive list of companies including:
Students receive support throughout the 18-month degree program through program staff, industry mentors, and instructors. Students are given access to countless sports and outdoor product companies through site visits and guest speakers in addition to domestic and international sports product industry events and experiences. Students are responsible for securing their own post-graduation job placements. Our alumni currently hold positions at numerous domestic and global sports and outdoor product companies including Nike, adidas, Under Armour, Athleta, Icebreaker, Keen, Dakine, and more.
We are the best and deliver the best.
The industry’s top talent educate future leaders through experiential education grounded in innovation, sustainability, and global business perspective. Educators in our program all hold a master's degree or PhD and bring real-world experience and teaching expertise.
Our instructors have extensive professional experience working in leadership roles within various functional areas of large and small sports and outdoor product companies.
We match the hands-on expertise of our instructors with PhD professors who are subject-matter experts and internationally recognized for their research in sports apparel, footwear and equipment.
All educators in our program have impressive teaching experience and have been carefully selected based on being experts in what they’re teaching, being great motivators, and having a sincere interest in mentoring and advising students on their future careers.
Read bios for some of our instructors below and watch us in action.
Instructor of Product Management
John Eberle enjoyed an outstanding career in the sports product industry—leading product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands around the world. For almost 15 years, Eberle directed international businesses for Nike—including equipment and running—which allowed him to visit or reside in nearly 50 countries during that time. Eberle manages the educational experience for second year master’s program students, including acting as director of the SPM Merchandising Lab. He teaches four classes per year with an emphasis on international markets, Go-to-Market, omni-channel retail and students’ capstone projects.
Assistant Clinical Professor
As a former NFL player turned entrepreneur, management consultant and media executive, Dr. Damian Vaughn is an assistant clinical professor for the Sports Product Management Program at the UO Lundquist College of Business. He has founded several companies, including The Vaughn Center, which has served to develop the leadership and positive social impact of the world’s elite athletes and business leaders. He teaches Sports Branding and Strategic Management.
Adjunct Instructor of Management
Brad Wilkins is a leader at the intersection of science and business. He spent over nine years at Nike discovering innovative solutions that translate exercise and environmental physiology using wearable sensor technology, with the aim of connecting athletes to performance. After graduating from Oregon State University with a bachelor’s in exercise science, Wilkins went on to earn his PhD in human physiology from the UO. He teaches Human Physiology.
Associate Professor of Marketing
Dr. Hong Yuan earned her Master’s degree in Applied Economics and Ph.D in Marketing from the University of Michigan. She has published in the Journal of Consumer Psychology, Journal of Marketing Research, Management Science, Journal of Retailing, and Journal of Advertising. She teaches Marketing Research.
Industry leaders shaped the creation of the University of Oregon Sports Product Management Program and are involved in developing and teaching the curriculum. Each year, the program selects senior professionals to be a part of the Sports Product Management Industry Advisory Board and help steer the program.
2017-2018 Advisory Board members include:
Each step of the 18-month journey is rich with connections to the sports and outdoor product industry.
Industry Mentor: It starts with each student being assigned their own industry mentor. Mentors are introduced to students during the first term to start building an advisory relationship. Mentors are available to ensure students feel supported in their questions about the industry and how to best reach their career goals.
Team Coach: As part of the program-long project, each student team is assigned a team coach from the industry to support them in the journey of bringing their projects from concept all the way to market.
Global Travel: In their first year, students travel to Germany to experience firsthand ISPO Munich, the industry’s largest tradeshow, as well as visit adidas’ world headquarters. The trip is coupled with stops in Baltimore to visit Under Armour’s world headquarters and New York City to experience one of the world’s most influential sports retail markets.
The second year of the program includes travel to Asia. Students travel to several destinations that may include Singapore, Hong Kong, China, Vietnam, and Japan.
Portland, OR is an alpha cluster in the sports and outdoor product industry. Of the 800+ sports product related companies in Oregon, 90% are located in the greater Portland area, which is home to companies like Nike, adidas, Columbia Sportswear, KEEN, Icebreaker, and more.
The SPM Innovation Lab is a product-making space that provides students with hands-on experience in concept ideation and execution. Students use specialized equipment to design, make, and test prototype sports and outdoor apparel, footwear and equipment.
Go-to-market provides the students with hands-on experience in store design, layout, inventory management, merchandising, product mix, profitability, and marketing through classes, trips, and a merchandising lab.