Fall 2018 Application Now Open

Earn your Executive Education Certificate in Sports Product Leadership

Jun 4 2018 to Jun 29 2018

UO Lundquist College of Business Portland, 109 NW Naito Parkway, Portland, OR 97209

We are now offering the best of our 18-month master’s program in a fast, convenient, in-depth, four-week executive education course.

  • Summer intensive program for experienced sports product industry professionals.
  • Class of 20-30 professionals from companies around the world.
  • Focuses on the complete life cycle, including innovation, sustainability, merchandising, e-commerce, brand marketing, and leadership.
  • Combines classroom, discussion, and hands-on projects.
  • Accelerates product management and leadership skills.
  • Learn from international leaders both inside and outside the industry.
  • Improve cross-cultural business strategies and opportunities.

TIMELINE:

The four-week summer leadership program will cover learning modules across the complete product process to accelerate learning and leadership within sports product management. The program will spend time coaching participants on personal leadership and development to accelerate business management and team management skills to empower the teams these Leaders will return to upon completion. Below are the weekly themes and learning objectives across all modules.

Week 1: Consumer Insights and Branding

  • Hands-on experience identifying consumer insights in market
  • Branding new product and brands to connect with consumer targets
  • Human physiology and performance innovation
  • Design thinking to shepherd the product process and business goals

Week 2: Product Excellence

  • Build a team product from concept-to-execution in our Innovation Lab
  • Product design for the future
  • Managing a successful product line
  • Sustainable sourcing and innovation

Week 3: Speed-to-Market

  • Analyzing data to form business strategies
  • Supply and demand in a global market
  • Future of supply chain
  • Sustainability

Week 4: Global Marketplace

  • Connecting brands to consumers around the world
  • Building a successful direct-to-consumer business
  • Digital commerce opportunities
  • Rules and opportunities for growing to new markets

Cost: 

$11,999: Includes all course books and materials, as well as breakfast, lunch, and snacks.

Contact: 

uospm@uoregon.edu | 503-412-3777​

Register